Dogs Are Helping to Fight Breast Cancer

October is Breast Cancer Awareness Month!

Multipet International, a pet toy company whose ever-popular Loofa dog appears in the PetSmart TV commercials, is helping to Battle breast cancer by specially producing a pink Loofa dog.

Dogs have become our new heroes in the battle against cancer: From those trained to detect cancer cells to those who join with hundreds to march to raise awareness, to those who choose to play with the new Multipet pink-ribbon Loofa Dog.

“The Breast Cancer Research Foundation has been selected as our charity-of-choice to receive ongoing contributions from the sale of the pink Loofa Dog,” says Multipet President Mark Hirschberg.

The pink ribbon Loofa Dog will be sold in stores nationwide including PetSmart, PETCO, Pet Supplies Plus, Meijer’s, Walgreens, CVS, Price Chopper, Weis Markets and DogToys.com. It is available in three sizes: 12”, 18” and 24” with a suggested retail price of $3.99--$8.99.

The project is spearheaded by Leslie Yellin, the company’s Director of Strategic Accounts, who was diagnosed with breast cancer two years ago.

“I was devastated when I was told that I had breast cancer,” says Ms. Yellin. “Having gone through this, and come out a survivor, made me want to reach out to help bring awareness of this dreaded disease that affects 1 woman in 8 in the United States,” adds Yellin.

“We need to be able to spread the word about breast cancer awareness and research in as many venues as possible. We believe that the pink-ribbon Loofa will help to encourage awareness among our key audience…the pet owner,” she adds.