Monday, May 14, 2007

FYI: Fat Cat is Part of Bamboo

Just in case you did not already know this...

Fat Cat, Inc. Joins the Bamboo Family

Leading Pet Product Manufacturer Announces Acquisition of Award-Winning Dog, Cat Toy Company; Creative, Unconventional Products Complement Existing Bamboo Line

NORTH HILLS, Calif., (April 27, 2007) - Bamboo®, the pet care division of leading baby product manufacturer Munchkin Inc., announces the acquisition of leading cat and dog toy manufacturer, Fat Cat Inc. Known for whimsical cat and dog toys with an innovative, clever design, Fat Cat is the third brand within the Munchkin parent company. Financial terms of the deal were not disclosed.

Fat Cat will remain a separate brand under the Munchkin umbrella. The founder of Vermont-based Fat Cat Inc., John Lika, will join Munchkin as vice president of creative, and the Fat Cat design team will remain intact in Vermont in an effort to continue to bring out-of-the-box creativity and innovation to new pet and infant product launches.

"We're thrilled to bring Fat Cat into the Munchkin family," said Steven B. Dunn, president and chief executive officer, Munchkin Inc. "The brand perfectly complements our Bamboo product offering and fits well with Bamboo's philosophy, 'Pets are kids, too.' We look forward to the Fat Cat creative team bringing its wacky design approach to not only our pet products, but throughout Munchkin's infant and toddler lines as well."

Fat Cat made its foray into the pet industry 16 years ago when husband-and-wife team John and Anne Lika began making handmade cat toys for family and friends as silly holiday gifts. Soon the designs and high-quality products made the toys truly unique items in the pet product space. With John's experience as the former marketing director for Ben & Jerry's Ice Cream, along with Anne's fine arts background, Fat Cat quickly became a popular brand. Today Fat Cat manufactures numerous eye-catching, tongue-in-cheek products, from fancy dog beds to Hilary Clinton dog chew toys. Its four product lines include "Kitty Hoots," "Doggy Hoots," "Fat Cat" and "Dancing Dog," all featuring colorful, zany graphics.

"This is an exciting opportunity to take our mission of 'Making People & Pets Laugh' to a new level," John Lika said. "There is a dynamic synergy between the Fat Cat and Munchkin/Bamboo teams that holds great promise for future innovation in both the pet and infant markets."

ABOUT FAT CAT INC.
Based in Williston, Vt., Fat Cat Inc. was founded in 1991 with "Making People & Pets Laugh" as its mission. The company's line of dog and cat toys has evolved to include hundreds of products, each with its own whimsical, funny design characteristics. Fat Cat products are sold in numerous pet specialty and mass market retailers nationwide.

ABOUT BAMBOO - Pets are kids too!™
Headquartered in North Hills, Calif., Bamboo(R) is the pet care division of Munchkin Inc., a market-leading designer, manufacturer and distributor of baby accessories. Launched in 2004, Bamboo upholds the Munchkin philosophy by developing clever, innovative pet products that excite, delight and make life easier, safer and more enjoyable for families. Bamboo understands pets are an integral part of today's family and deserve the same kind of high-quality, safe and innovative products that are created for children. After all, pets are kids too! For more information, visit bamboopet.com.